UNICORN aims to simplify the design, deployment and management of secure and by-design elastic multi-cloud services, by a) libraries providing security enforcement mechanisms, data privacy restrictions, monitoring metric collection and resource management; b) enabling continuous orchestration and automatic optimisation of portable and dynamic cloud services running on virtual instances or micro-execution containers for increased security, data protection privacy and vast resource (de)-allocation. In this context, the UNICORN vision is to enable software developers to design and develop secure and elastic applications, and to increase the awareness of all stakeholders, in particular SMEs and Startups. UNICORN and BPR4GDPR are expected to be complementary projects, each providing the other with know-how and technology. UNICORN will benefit by proivacy compliance aspects, whereas BPR4GDPR will leverage awareness raising to SMEs.